Benchmarks

Real, sourced case files from paid-search and paid-social campaigns actually run: platform, spend range, timeframe, the metric that mattered (ROAS, CPA, or CTR), the verdict, and honest post-mortems on what failed, not only wins. This is the flagship section and the site's only defensible moat; nothing here is aggregated industry data or a platform's claimed lift figure, and every record carries a last-reviewed date because AI ad defaults change fast enough to make older figures misleading. Tactics in Bidding and failures documented in Creative link back to specific records here as their evidence base.