Bidding

Tactical guidance on AI-driven bidding and budget automation, such as Smart Bidding, Advantage+ campaign budget, and AI Max for Search signals, written for people already running these campaigns. Every tactic must reference the specific Benchmarks record or post-mortem it draws on rather than stand as generic best-practice advice, preserving the evidence-before-tactic rule the brand's voice depends on. This group explains how to act on what Benchmarks and Tracker already show, not new independent claims.